Monday, June 9, 2008

 

When a Blog not a Blog, More Cleanup, More Advice

A blog is not a blog when it's nothing more than a blatant advertisement for some new construction condo in Brooklyn, complete with phone number and email listed in the title and description. 'Blog' removed and user blyuma deactivated.

The blog 'Prdanag' is a goner too, for tag abuse. Please be descriptive and accurate with your tags, accurate being very key here. In this case, since I don't think it's a truly blatant abuse like the previously mentioned example, I left vothanhnien's account active and just deactivated the blog. If you're vothanhnien and you want the blog to be active again, email me and ask. Be sure to include the new tags you will use that accurately describe what your blog is about.

I also went through and deactivated blogs with totally inaccurate descriptions. I want to keep hands off as possible, but at the same time I want visitors to Bloggertizer to get the impression that there is some sort of quality control. So if you put as your blog description your blogs stats (PR, Page View, etc), or if you put something so generic as to be worthless ('general blog', 'anything'), guess what? If you guessed your blog as been deactivated, you guessed right!

DO NOT put your blog's PR in your title or description. Bloggertizer checks the blogs PR when it is submitted and updates PR values once a week. You know what? PR's change! And when you brag about your blog being a PR 4, and it's not, it sort of makes you look like a liar.

I recently wrote a post about some things a blogger should do to increase the chances of a drawing the interest of an advertiser. One of the main things I mentioned was using proper grammar. Yes, I'm going to pick on someone. The description for the blog titled 'unik':
its about reference and health information for the profesinal at the medical expecialy for the medcal doktor
Looking at the blog itself, I see it isn't an English language blog. That being the case, I think the user made a mistake by not mentioning that, and the description he wrote, while entertaining, is unlikely to generate any business.

Think of your blog listing as an ad. Be concise, be accurate, and be enticing. You are trying to get advertisers interested, not give them a reason to stay away.

Tips:
Use proper case
Use proper spelling
Use proper grammar
Be descriptive and accurate

Just these things alone will set you apart from the majority of listings and raise your chances of attracting the interest of a paying advertiser.

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Tuesday, June 3, 2008

 

Clean Up, Update, and Advice

I went through the blogs today and did some pretty stiff deactivation for sub-par submissions. Most of the 'blogs' I deleted weren't even blogs, they were regular (albeit spammy) sites or false submissions, i.e.: Entertainment News title that led to a web cam site. All in all, I deactivated about 20 sites.

I try to keep my involvement in submissions pretty minimal. I rely on the community to let me know when a blog is inappropriate. If you come across a blog submission that doesn't belong, please click the 'Report' link and let me know. I review all reported submissions and take pretty swift action.

I got an email the other day from a blogger wondering if anyone is getting any business through Bloggertizer. The short answer to that is yes, some bloggers are, but most bloggers aren't.

The better ranking blogs are getting business. There also seems to be a lot of link exchange activity going on as well. But all the activity, both for links and posts, seems to be limited to the better ranking blogs.

If you, as a blogger, want to see more business through Bloggertizer (or any other pay-per-post service), there are some things you need to do.

First and foremost, you need to increase your blog's popularity. Not many people want a link or post on a blog that has a zero (or none) when it comes to PageRank. Same thing goes for indexed pages or Alexa rank. The prevailing thought is "What good is a link on a blog ranked 7,000,000 in Alexa, or with no pages indexed in Google?" The answer? Not much.

So as a blogger, if you want to earn with your blog, you need to increase its popularity. Write more original articles, do some link building, syndicate through FeedBurner or some other aggregator.

More Traffic = More Exposure = Better Ranking = More Opportunities to Make Money

It's simple in theory, but difficult in application.

No one wants a post or link on your 'blog' where all you do is 'review' different credit card application sites. Everyone coming to you blog knows it's bullshit and you're an affiliate driving traffic to credit card sign ups. Same goes for 'dating site reviews' and 'product reviews' and 'breakthrough medical miracle' and all that other crap. Everyone knows it's fake. So don't be fake.

No one wants a post or link on a blog where the author obviously doesn't know proper English grammar (or the grammar of whatever language they are writing in). Sorry, but that's the way it is. If you want to make money blogging, you have to be able to communicate clearly and concisely in whatever language you are writing in. Does you understands what am writing too you about?

No one wants to read about the newest and greatest Make Money plan you just 'discovered'. If your blog is one big advertisement for some bullshit scheme, don't count on making any money with it. Visitors can spot your 'infomercial', fake-ass blog a mile away.

Write well, write often, be original, and be credible. That's how you build traffic and links, and that's how you can get your blog to the point where someone will pay money to be on it.

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Tuesday, November 27, 2007

 

How to Write Effective Articles and Blog Posts

In this article, I'm going to give you tips on how to write an effective article for a blog or any other web site. Not one of those I'm-all-emo and need-to-vent diary blog posts or articles, but an organized methodology you can use to quickly and effectively communicate, the type of post written by marketers who approach writing articles as a business communication.

As a military officer, I'm often called upon to write memos and briefs. Most of these memos are intended to pass important information to higher ranking officers. Here's an interesting fact about high ranking military officers (and anyone in a senior position): they are notoriously short on patience.

It's not because they are impatient, mind you, it's because, in the course of a day, they have a lot to do. The must sift through an enormous amount of information and be able to intelligently discuss that information with their bosses and make appropriate decisions. And the higher you go in the military (or any other organization), the more demands there are on the person's time and the less patience they have for unimportant information.

You can think of visitors to your blog as the people you work for. They want the important information and they want it now! If you don't give it to them, guess what? There are a gajillion other sites in the search engine results they will go back to.

So here's the secret to writing effective articles:

1. Tell the reader what you are going to tell them ("In this article, I'm going to give you tips on how to write an effective article for a blog or any other web site.")

2. Establish your expertise and justification ("As a military officer, I'm often called upon to write memos and briefs....")

3. Tell them ("So here's the secret to writing effective articles...")

4. Tell them what you just told them (coming up)

In this article, I told you about the secret to writing effective articles. I talked about why it's important to be organized and concise in your written communications by making sure you present the information using an easily understood methodology that reinforces the information.

The easier you make it for your "bosses" to understand what you're telling them, the more likely they are to return to you in the future to learn more.

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