Monday, March 31, 2008
Are Blogs or Articles Better For SEO?
In the last year or so blogs are starting to outpace ezine articles when it comes to getting your SEO keywords across to search engines. Is there really a big difference between the two formats when it comes to SEO?
Blogs are shorter, more concise and supposed to have an insider's point of view. They are also hot content that is intended to be timelier. Articles on the other hand are more thorough, informative and accurate. Articles are expected to be more detailed than a blog. Articles also have a more detailed, authoritative tone and could be backed up with more references or citations than a blog simply because it can be thousands of words longer. A really lengthy blog would be 1000 words but most are between 200 and 600 words max. Articles can be as long as twenty pages.
If your business is dependent on factors that change constantly, such as the stock market then blogs are definitely more valuable to you. However unless your blog is highly ranked articles have a better chance of being seen by more people on the Internet. This is because in an article you have more of a chance to reinforce and repeat yourself and genuinely elaborate on what it is you have to sell.
If you have a product or service you want to promote then it is probably best to use an article. If you need to get on a soap box about an issue to do with your product or service, create a blog. While both are often ranked well by the search engines, you're ultimate goal is to convert the user utilizing as many methods of persuasion that you can. This is why it is a good day to submit articles to both submit ezines and to have a blog to cover all of your bases.
Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com
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