Tuesday, November 6, 2007
Why You Should do Blog Marketing
A post, link, or other ad on a popular blog can be viewed hundred, if not thousands of times a day. If you do your research and advertise on blog related to your website, product, or service, this could mean reaching a huge audience of customers interested in what you offer.
Yet online advertisers still seem to be wary of blog advertising. Considering the facts, this seems a strange position to take:
Fact: Many blogs can deliver over a million impressions a week.
Fact: A blog with 1,000 (or even fewer) readers a week can be influential if one or more of its posts spreads through the blogosphere.
There are three types of ads you can run on a blog, each with its own strengths and weaknesses.
Topical, on-target links can not only drive traffic, but - if you target your anchor text - also contribute to organic rankings. In order to provide a boost to organic results, a link usually needs to be present for a minimum of three months... the longer the better.
Links are typical sold (on blogs and elsewhere) on a weekly or monthly basis. A link on a very popular site can be hundreds or even thousands of dollars a month. Good deals are available though, if you do your homework. Text links on moderately trafficked blogs with a PageRank of 3 or 4 can be had for as little as $10 a month.
It's a not-so-well-kept secret that many bloggers will 'sell' posts on their blogs. A typical paid post will run from 100 - 300 words and contain from 1 - 3 text links to your site.
The power of a blog post can be immense: a post typically lasts for the life of the blog - that means links in posts are permanent. Visitors to the site might not realize the post is actually a paid article. A positive 'review' article on a well trafficked blog can add some serious buzz to any marketing effort.
Some blogs are willing to post articles you've written yourself, others prefer to write them from scratch. While usually more expensive than links, articles can be had for anywhere from $5 - $100, depending on the popularity of the blog and whether or not you are requesting an original article.
Some bloggers consider posting for hire as selling out and refuse to do it. Others will only write a review about a web site or service they believe in, and then there are some who will write anything for pay. Do you research to make sure the blog is right for you before you contract for a post on it.
The banner ad has been around almost as long as the Internet. There's a reason for that: banner ads still work. You have to be creative with placement and the message, but a targeted banner ad on a niche blog can yield good results.
Banners, like links, are typically sold on a recurring fee basis, with prices differing according to the size and placement of the banner, as well as how long it will run. Some blogs charge by the month regardless of impressions, others charge by impressions. Banner ad prices tend to be similar to that of link prices when bought according to time. Impression pricing can run from a dollar or less per thousand impressions, up to $8 - $10 dollars.
Blog advertising should be a part of any online marketer's arsenal. Find blogs related to your niche, try a few links, posts or banners, and watch the traffic roll in!
Labels: Blog Advertising
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