Monday, November 19, 2007
How to Choose a Good Blog to Advertise On
Blog advertising is still a fairly well-kept secret in the Internet marketing landscape. Used properly, blog advertising can be very beneficial to the Internet Marketer. The key to blog marketing (and, in fact, the key to most marketing) is to do your research.
Here are some you can use to help you find the best blogs to advertise on.
Niche
Blogs are typically organized around a niche and usually maintained by people who have expertise in that niche. Readers of such a blog tend to be interested in that subject - that's why they're reading after all!
So before you contact a blog owner about advertising on their blog, make sure it's related to what you want to want to advertise. Advertising your Web Design business on a site about parenting probably isn't going to bring the return you're looking for. You'll get a lot more bang for your marketing dollars if you focus your marketing within the niche of your product or service.
As far as any sort of boost to your organic search engine position, links from related sites are much more likely to show a positive influence than links from unrelated sites.
Integrity
A blog should have - or at least give the appearance of - integrity. Read a few of the posts. Are they convincing? Do you believe what the blogger has to say? Does it sound truthful? Honest? Are they well written?
If you answer 'yes' to these questions, most other visitors to that blog are probably answering 'yes' as well. That's the kind of blog you want to be on.
Writing Style
A blog with a clumsy writing style, full of grammar and spelling errors will negatively impact a reader's perception. How can you build trust of expertise when the individual writing can't even spell?
Read a few of the posts to make sure the blogger knows how to write correct English (or whatever other language you are marketing in).
Web Presence
Do your research! Check the blog's Page Rank, Alexa Rank and other factors that let you know how well trafficked the blog is.
You should also check search engine indexing factors for the Big Three (Google, Yahoo and MSN), such as the number of pages indexed and the number of back links.
The greater presence a blog has, the more potential there is for your advertising to generate positive results.
Remember, blog advertising is more than just putting as many links or posts on as many blogs as possible. It's definitely a case where quality os much more important then quanitity.
These tips can help you make sure you get the most of your advertising dollars!
Here are some you can use to help you find the best blogs to advertise on.
Niche
Blogs are typically organized around a niche and usually maintained by people who have expertise in that niche. Readers of such a blog tend to be interested in that subject - that's why they're reading after all!
So before you contact a blog owner about advertising on their blog, make sure it's related to what you want to want to advertise. Advertising your Web Design business on a site about parenting probably isn't going to bring the return you're looking for. You'll get a lot more bang for your marketing dollars if you focus your marketing within the niche of your product or service.
As far as any sort of boost to your organic search engine position, links from related sites are much more likely to show a positive influence than links from unrelated sites.
Integrity
A blog should have - or at least give the appearance of - integrity. Read a few of the posts. Are they convincing? Do you believe what the blogger has to say? Does it sound truthful? Honest? Are they well written?
If you answer 'yes' to these questions, most other visitors to that blog are probably answering 'yes' as well. That's the kind of blog you want to be on.
Writing Style
A blog with a clumsy writing style, full of grammar and spelling errors will negatively impact a reader's perception. How can you build trust of expertise when the individual writing can't even spell?
Read a few of the posts to make sure the blogger knows how to write correct English (or whatever other language you are marketing in).
Web Presence
Do your research! Check the blog's Page Rank, Alexa Rank and other factors that let you know how well trafficked the blog is.
You should also check search engine indexing factors for the Big Three (Google, Yahoo and MSN), such as the number of pages indexed and the number of back links.
The greater presence a blog has, the more potential there is for your advertising to generate positive results.
Remember, blog advertising is more than just putting as many links or posts on as many blogs as possible. It's definitely a case where quality os much more important then quanitity.
These tips can help you make sure you get the most of your advertising dollars!
Labels: Blog Advertising
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